Playing football in the Camp Nou
CUPRA continues its commitment to creating experiences around its brand. The automotive brand will host the first edition of the CUPRA Next Gen Cup, a unique football tournament, at Camp Nou. The competition will be a unique experience for lovers of the game as it brings together the four main football platforms on social networks: 433, Soccerbible, Bestoffootball and Freekickerz.
“Playing football in the Camp Nou was a dream come true for all of us, a great collaboration between CUPRA and Bestoffootball and an amazing experience”.
“We are excited to continue creating experiences around the brand and there is no better place to do it than at Camp Nou, the heart of FC Barcelona, of which CUPRA is an official partner. With this tournament we want to transmit the competitive spirit and passion of the digital world to the field of play, attracting the best social media platforms and, as always, inspiring the world from Barcelona,” said Antonino Labate, CUPRA’s Director of Strategy, Business Development and Operations. “
